Last year I reviewed a book on this blog called The Starfish and the Spider. It was an excellent book that should be read by any leader anywhere in the country, regardless of background. The principles in the book are helpful in changes throughout our culture. It specifically focused on the power of decentralized, web-like leadership in the world, and how over and over again in our rapidly changing world organizations that can decentralize can be much more effective.
This year, when the new book by the Brafman brothers came out, I got sent a complimentary copy to read and review on this blog (I love it when that happens).
The new book by Ori and Rom Brafman is called Sway, and it is about the pull of irrational behavior on individuals and groups of people. In many ways, this study builds off of the book Blink by Malcolm Gladwell. Strangely though, it builds off of it as a counterpoint to Blink. Whereas Blink was about the intelligence and functionality of behavior and thought patterns we do not think about, Sway is about how some of those ways of thinking can lead you in the wrong direction.
Included in irrational thinking patterns are:
Loss Aversion
Value Attribution
Diagnosis Bias
and
Fairness (this need can often lead us astray, even in pursuit of justice).
In future posts, I will examine each one of these phenomena in depth, and discuss what they mean in my vocational setting.
Sway is an excellent book. No matter what kind of human organization you belong to, you can gain a lot by reading this book. It will help you think differently about everything from managing money to listening to music, and everything in between.
1 comment:
I'll have to check it out, The Starfish and the Spider was a very good book.
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